Target ad money to make pirates pay attention

News: 10th December 2012 by Louise Dodgson under Finance, Law & Music Business, Music Publishing, Record Labels, Selling & Distributing Your Music

Source: http://www.flickr.com/photos/criterion/2975658532/

Many attempts have been made by organisations and bodies across the globe to put a stop to piracy, including going through the courts, appealing to government and getting ISPs to block the torrent sites directly, with varying degrees of success. However, the lead singer of US band Cracker, David Lowery, thinks he may have an idea to get the pirates where it really hurts - target their ad money.

Lowery believes that by naming and shaming some of the better known brands that use pirate sites to advertise their products and services, and therefore discouraging them to spend money with torrent sites, the piracy platforms will sit up and take more notice. Read more about Lowery's ideas via the link below.