The relationship between brands & festivals

News: 10th February 2012 by Louise Dodgson under Live

Source: http://www.flickr.com/photos/36894712@N04/3532126747/

Live music is a huge attraction which draws massive brands to it like a greedy marketing magnet. Household names such as Dairylea, Persil and drinks brands including Carling and Magners have all affiliated themselves with music festivals over the years, hosting stages and events. This article takes a look at their involvement with some interesting stats provided by Frukt, plus a case study of Magners who worked with Latitude Festival to raise awareness of their brand.